7 Lead Generation Hacks for Ecommerce Brands You Can Try

Image via Unsplash

Conversion rates and lead generation hacks for ecommerce brands go hand-in-hand.

In fact, we can consider them mutually inclusive entities used as a benchmark to test an ecommerce website’s efficacy, and rightfully so.

But why?

If your lead generation strategies are not up-to-the-mark, you won’t end up engaging your target audience, and your website visitors are bound to dry up.

So, what can you do in such a situation?

If you want to generate leads for your ecommerce business, you’ve come to the right place. Here, we will list the top seven lead generation hacks for ecommerce brands that can drive more traffic in an organic and sustainable manner.

Let’s dive in.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

7 Powerful Lead Generation Hacks for Ecommerce Brands

Here are the best lead generation hacks for ecommerce brands that you can use for your business.

Image via Pexels

1. Determine Your Dream Lead

The first, unmissable step in your lead generation journey is to chalk out what your “ideal prospect” looks like and create a buyer persona.

You can conduct interviews and surveys in addition to researching critical key factors such as:

  • Income
  • Age and gender
  • Qualifications
  • Location
  • Interests
  • Motivations
  • Pain points.

You can then define the buyer persona based on these factors and target new audiences better with customized marketing.

An accurate marketing persona can help you gain insights into the lifestyle of your potential customers. It can also help refine your inbound marketing efforts to better align with your user’s expectations

2. Use Live Chat for Generating Leads

Delivering great customer service is one of the important hacks to retain customers and generate new leads for ecommerce brands.

But why?

If you don’t provide instant problem resolution, the chances are that your existing customers may move to a different brand.

Whether it is overnight shipping or instant access to your product or service, your customers want things instantly. And more often than not, they usually get it. However, this is not the case with customer service.

Research shows that the average response time for customer service requests is longer than 12 hours. And customers hate to wait.

So, what is the best possible way to quickly respond to your target customers?

The answer lies in using an ingenious live chat software solution.

Apart from quick responses, live chat software offers an array of benefits as well.

Here are some of the benefits of using an effective live chat software solution.

  • Assists in increasing sales and conversions
  • Reduces support costs
  • Builds trust among buyers
  • Helps you gain a competitive advantage
  • Enhances average order value (AOV)
  • Satisfies your customers
  • Helps you maintain contact with visitors on your website
  • Improves the overall website experience
  • Aids in comprehending the needs of your customers in a better way

If you are not using live chat on your website, you are definitely missing out on several benefits. These include reducing costs, improving customer satisfaction rates, and increasing revenue.

Lots of ecommerce companies are utilizing live chat support to quicken the response rate on their websites and improve their customer service.

Want to do the same for your online store?

Use Zendesk’s specialized software program to tackle requests from multiple platforms and convert them into easily trackable tickets.

3. Create Content that Adds More Value to Your Offering

Creating a sales page is all well and good, but curating your content to match your products or services is equally important.

From providing interesting tips to informing both website and mobile users about your current products, you need to create the right content. Content marketing also involves including the right keywords and improving your on-page SEO – there’s much more scope to experiment with.

And this is why having a content marketing strategy is one of the greatest lead generation hacks for ecommerce brands.

For example:

Take a look at the Beardbrand website. They have a blog dedicated to beards, which provides valuable information to their customers.

Image via Beardbrand

Beardbrand’s blog is responsible for 69% of their organic traffic – not a small number by any stretch of the imagination.

Sounds too good to be true, right?

Well, that’s the power of content marketing, if done right.

4. Offer Freebies

Image via LiveChat

Freebies are one of the simplest and most effective lead generation hacks for ecommerce brands.

But why?

Nothing attracts visitors to a website like giving away freebies – it could be ebooks, free demos, “How-to” product videos and tips, etc.

The central idea of this effective lead generation strategy is to offer users what they would consider a value-addition — even before they make a purchase on your website.

This allows the potential customers to feel that you’re not just about selling products.

It’s about providing something extra to your customers. And in the ecommerce world, you first need to give to get.

5. Leverage Social Media Marketing

There are more than 4.33 billion social media users around the world. And in absolute numbers, this translates into more than 55% of the world’s total population.

So, if you’re not leveraging social media marketing the right way, you’re failing to use one of the best lead generation hacks for ecommerce brands.

The digitally connected customers today proactively embrace social platforms to thank and reprimand brands in equal measure.

From the brand’s perspective, you can use a platform like Facebook as an effective advertising option to drive more social media traffic and create brand awareness.

For example, note how Ralph Lauren uses Facebook Ads to its advantage.

Image via ShortStack

Then, of course, there’s user-generated content (UGC), which allows you to use content created by customers to your advantage.

Louboutin initiated a “#SomethingRouge” Instagram marketing campaign for users to post photos wearing Louboutin shoes. They encouraged their followers to post using their branded hashtag, and through this, they got loads of user-generated content from their followers.

Image via Sellbrite

Thanks to the breathtaking posts, the brand got a 26% engagement growth, and the content garnered over 20,000 more likes than branded content.

In other words, social media marketing is one of those lead generation hacks for ecommerce brands you can’t sweep under a rag. With it, you not only get more leads but can also increase brand awareness and boost reach.

6. Use Personalization & Email Marketing

One of the most effective lead generation hacks for ecommerce brands already in play involves offering discounts and incentives in exchange for a user’s email address.

These lead magnets can help you capture the visitor’s email address so that you can add them to your email list.

After that, you can send out personalized emails to them regarding upcoming product launches, deals, and offers, etc., to convert them and close the deal.

Spotify, for example, uses email marketing to send out regular emails to their existing customers to promote their brand and generate sales.

Image via Invesp

7. Leverage Conversion Rate Optimization

Conversion rate optimization revolves around using various methods to increase your sales conversion rate. It’s also one of those lead generation hacks for ecommerce brands that are easy to implement.

For example, it could be something as simple as strategically placing your calls-to-action (CTAs) and sign-up buttons. It can also involve having great layouts for your checkout and product pages.

By optimizing these for various parameters such as placement, colors used, visibility, etc., you can increase your conversion rate.

What’s more?

A/B testing various elements of your website can provide useful insights into potential customer behavior and help you enhance your user experience by leaps and bounds.

FAQs

Q1. How do I get ecommerce leads?

A. Use these lead generation hacks for ecommerce brands:

  • Create lead magnets.
  • Use gated content.
  • Create targeted social campaigns.
  • Leverage landing pages.
  • Run pay-per-click and social media ads.
  • Promote your products regularly.
  • Offer free shipping.
  • Run influencer campaigns.

Q2. What should the company do to increase lead generation?

A. Effective lead generation tactics your company can use include:

  • Test landing page elements and improve depending on analytics.
  • Include offers at each stage of the buying process.
  • Strategically place calls-to-action.
  • Include video and relevant visuals.
  • Work on stimulating interest by clearly explaining your offer with emotional content.
  • Run giveaways.
  • Invite your target audience to webinars.

Q3. What is lead generation in ecommerce?

A. It involves providing your target audience with valuable products or services in exchange for their contact information. These can include giving them discounts in exchange for emails, running contests that require contact information to join, etc.

Q4. Where can I find ecommerce clients?

A. There are different places to find potential leads for your ecommerce business. They include:

  • Social media platforms
  • On your ecommerce store, if you have an effective search engine optimization strategy.
  • Pop-ups and banners on your ecommerce store
  • Collaborations with complementary businesses
  • Influencer marketing campaign
  • Google Ads
  • Ecommerce marketplaces like Amazon

Q5.What are the best lead generation tools?

A. Lead generation tools that most digital marketers use include:

  • SeedProd
  • Leadfeeder
  • WPForms
  • Lead Forensics
  • Prospect.io
  • LinkedIn Sales Navigator

Q6. What is an active lead?

A. Active leads have demonstrated purchase intent. They are actively engaging different businesses in search of products or services you offer. And if you provide them with exactly what they want, you can increase their chances of conversion.

Q7. What are sales leads?

A. These are people who may eventually become customers. The term also refers to data you use to identify potential buyers.

Q8. Which platform is best for lead generation?

A. Some of the best platforms for lead generation include:

  • Google Ads
  • YouTube
  • Facebook
  • LinkedIn
  • Instagram

Q9. How can I generate more sales?

A. Use these techniques to generate more sales:

  • Use Google Ads and social media ads.
  • Create urgency on offers.
  • Offer time-limited discounts.
  • Micro-target on Facebook.
  • Offer seamless checkout journey.
  • Provide numerous paying options.
  • Use video and quality images.
  • Show reviews and ratings.
  • Run regular promotions.

Q10. How do you find leads?

A. These tactics can help you find more leads:

  • Referral programs
  • Testimonials from customers
  • Influencer marketing
  • Social media promotions
  • Ads on Google and social media platforms
  • Content marketing
  • Networking at events
  • Guest posting
  • Live chat

Ready to Generate Leads for Ecommerce Brands the Right Way?

These lead generation hacks for ecommerce brands can help you gain quality leads and increase conversions.

And even though there really is no one-size-fits-all approach that you can apply across the board, you can use some general tactics. These include implementing live chat, having a working content marketing strategy, and offering freebies.

What’s more?

You can use social media and email marketing to generate more leads. A/B testing your campaign elements can help you optimize your lead generation strategy further.

Do you have any questions about any of the lead generation hacks for ecommerce brands mentioned above? If so, let us know in the comments.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

Srushti Shah

Srushti Shah is an ambitious, passionate, and out-of-the-box thinking woman, having vast Digital Marketing exposure. She is working as a Digital Marketer and Content Writer at Acquire. Her key focus is to serve her clients with the latest innovation in her field, leading to fast and effective results. Working beyond expectations and delivering the best possible results are part of her professional motto. Other than work, she loves traveling, exploring new things, and spending quality time with her family.

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