Ecommerce

15 Best Ecommerce Tools (Free & Paid) for Brands and Marketers

Why do you need the best ecommerce tools for your business?

Because ecommerce is the future of the retail industry. Stats certainly indicate so and numbers don't lie.

According to a Statista survey, the number of global digital buyers has increased to 2.14 billion in 2021. In other words, approximately around 27.2% of the world population is shopping on digital platforms.

Just to give you an idea about the magnitude of the ecommerce industry, there are presently about 24 billion ecommerce sites in the entire world and that number is constantly growing.

Image via Statista 

It comes as no surprise that the ecommerce market is projected to generate a revenue of 5.4 trillion US dollars by 2022.

It’s evident that people love shopping online. As an ecommerce business, you want to make inroads into this high-potential market and stamp your brand name.

As the opportunity is waiting, you should leverage the best ecommerce tools to help your business rise up the ladder in quick time.

But there’s a catch.

What’s that?

There are too many tools out there and you risk choosing the wrong one. That would be a big ecommerce mistake.

In this post, we make it easy for you to select the best ecommerce tools for your business as we list down their features and benefits. So let’s get going.

15 of the Best Ecommerce Tools for Your Business

The digital platform today has emerged as a highly profitable marketplace.

From ecommerce startups to giants in the industry, everyone wants to leverage this large customer base.

The good news is that you don't have to do it all by yourself. You have the best ecommerce tools at your disposal to make your job a lot more fun and effortless.

Here are the 15 best ecommerce tools that we believe will make a difference in the way you run your ecommerce business when adopted wisely.

Let's get exploring.

1. Shopify

Image via Shopify

Shopify is undoubtedly one of the best ecommerce tools that powers over a million businesses globally.

Ecommerce business owners find it to be one of the best ecommerce tools, loaded with exceptional features.

Before investing in the best ecommerce tools like Shopfiy, it’s important to explore their features in detail.

So, let’s get started.

Features 

  • Responsive and professional-looking templates and designs. Shopify is one of the best website builders making your ecommerce website look impressive on any device
  • Easy to add and manage products on your ecommerce store
  • Shipping features can be easily managed with just a few settings
  • Allows store owners to open additional sales channels online (like Amazon, Facebook, etc)

Pros 

  • One of the best ecommerce tools that are easy to use, even for beginners
  • Mobile-friendly designs with 170 customizable themes
  • Customers have complete access to the codes
  • Shopify App Store provides free and paid add-ons to make your ecommerce store better
  • Being one of the best ecommerce tools, Shopify offers 24 hours customer support

Cons 

  • Users may take a while to get the hang of Shopify editor.
  • Transaction fees are more for users who have not subscribed for Shopify Payment.

Usability

  • This all-round tool suits all, from beginners to small businesses and ecommerce leaders. Larger businesses may reap more profitable results though.

Tool level 

  • Like most others in this list of the best ecommerce tools, Shopify is extremely user-friendly

Pricing 
These are the monthly costs of paid plans when billed annually.

  • Basic Shopify: $14.44 per month
  • Shopify: $39.44 per month
  • Advanced Shopify: $147.78 per month
  • Shopify Plus: $2000 per month

Pro Tip: You may want to avoid additional charges by opting for the Shopify Payment gateway. The good news is that the additional transaction fees will not be charged for manual payments like cash on delivery, bank transfer, and so on.

2. BigCommerce

Image via BigCommerce

Next up, we take a look at BigCommerce, a SaaS ecommerce platform for merchants big and small. With one of the best ecommerce tools dominating the market presently, you can build, innovate, and grow your business.

BigCommerce was founded in 2009, and within a decade the company had more than 60,000 customers operating in more than 150 countries.

What else makes us include it in the list of the best ecommerce tools? Read on.

Features 

  • Suitable for B2B and B2C ecommerce models
  • Highly responsive templates to deliver impressive customer experience on mobiles and desktops
  • Highly skilled technical support team
  • Robust security settings

Pros 

  • As expected of the best ecommerce tools, BigCommerce is a highly reliable solution with best in class up-time
  • Does not charge platform fees or commission
  • Free built-in features focused on the users
  • Hassle-free multi-channel integration
  • Valuable support for organic SEO growth

Cons 

  • BigCommerce is not a “quick-fix” solution as it requires some practice
  • It does not offer phone support

Usability 

  • Not the easiest to use among the best ecommerce tools, but once you get a hang of it, Bigcommerce is quite efficient. It is a good option for businesses that sell on other platforms and are well-established.

Tool level 

  • Intermediate to advanced

Pricing 

  • Contact the sales team for pricing information

Pro Tip: You should consider going for the Bigcommerce Plus plan as you get the facility to send automated emails to customers for abandoned cart recovery.

3. Jungle Scout

Image via Jungle Scout

Are you an ecommerce business owner focused on establishing your customer base on Amazon? If yes, then Jungle Scout is just the thing for you.

Globally, Jungle Scout has powered more than 500,000 ecommerce entrepreneurs and established brands and is one of the best ecommerce tools to start selling on Amazon.

Features 

  • All-in-one platform for selling on Amazon
  • Advanced features like Amazon FBA Calculator, Niche Hunter, Keyword Scout, Relevancy Score, and so much more
  • You can easily track product performance and analyze the trends
  • Conducts Amazon research instantly and provides tons of insights

Pros 

  • Gives you access to a wide range of tools to run your ecommerce business successfully
  • One of the best ecommerce tools to gain valuable insights like winning products, competitor intelligence, sales estimates, etc.
  • Provides product sales and revenue data
  • In-depth search volume trends for your keywords
  • It can predict the demand for products in the future, to get you prepared well ahead of time
  • Fully secured platform
  • Provides high-quality customer support

Cons 

  • Not a mobile-friendly app
  • It is among the best ecommerce tools to be priced on the higher side
  • Dedicated to operating your business only on Amazon

Usability 

  • Highly efficient and easy-to-use tool. Make your dream of selling on Amazon come true effortlessly.

Tool level 

  • Beginner to intermediate

Pricing 

  • Jungle Scout Basic: $29 per month
  • Jungle Scout Suite: $49 per month
  • Jungle Scout Professional: $84 per month

Pro Tip: Don't forget to go through the entire user guide to utilize this tool to the maximum.

4. Shift4Shop

Image via Shift4Shop

Here is one of the oldest and among the best ecommerce tools in the market. Previously known as ‘3dcart’, Shift4Shop is a more than two decades old company trusted by nearly 200,000 ecommerce businesses.

This cloud-based solution is especially popular for all the features they offer at zero processing fees. But the business owners who have specific website design and service requirements may be left wanting.

How does it compare with the best ecommerce tools? Let’s find out.

Features 

  • Simple yet impressive website design packages which can be customized
  • A feature-rich platform is available at zero cost for customers who opt for the Shift4Shop payment gateway
  • 100s of highly engaging themes are added regularly
  • Shift4Shop offers comprehensive SEO insights for better traffic generation
  • Industry-leading, AI-driven protection against online frauds
  • Free ecommerce website migration

Pros 

  • Free plans loaded with features
  • Versatile and robust features on paid plans
  • Zero translation fees
  • Unlimited products and staff users
  • Relatively a cheap ecommerce solution
  • A highly scalable tool

Cons 

  • Website designs and features seem limited for the modern businesses
  • Customer support is average compared to its competitors

Usability 

  • As one of the best ecommerce tools, Shift4Shop is best suited for smaller ecommerce businesses who want to get started quickly.

Tool level 

  • It is among the best ecommerce tools that are simple and user-friendly

Pricing 

  • Basic Store: $29 per month
  • Plus Store: $79 per month
  • Pro Store: $229 per month

Pro Tip: You can better equip yourself to use Shift4Shop by learning more about the tool from its support forum and extensive knowledge base.

5. Squarespace

Image via Squarespace

Squarespace is one of the best ecommerce tools you should consider for your online business.

Why is that?

It is among the best ecommerce tools that offer drag-and-drop store builder. In addition, its design capabilities and sleek templates are sure to impress you.

Read on to know if it deserves to be in the list of the best ecommerce tools.

Features 

  • A wide range of ecommerce templates and merchandising tools
  • Inventory management tools allow management of products with categories, tags, and drag-and-drop organizing tool
  • Ability to add embedded videos, rich product descriptions, layout designs, and images
  • Shipping tool integrations to manage shipping
  • Schedule products and promotions for a specified date

Pros 

  • One of the best ecommerce tools in terms of template designs
  • Robust SEO tools
  • Excellent tool for simple online stores
  • Automatic creation of a product catalog

Cons 

  • This isn’t among the best ecommerce tools that offer extensive customization
  • Squarespace does not support dropshipping

Usability 

  • Easy to use

Tool level 

  • Beginner

Pricing 

  • Personal: $16 per month
  • Business: $23 per month
  • Basic Commerce: $27 per month
  • Advanced Commerce: $49 per month

Pro Tip: You can enrich user experience by sharing shorts, sounds, and images with customers by embedding music or videos from Spotify, YouTube, or SoundCloud.

6. Big Cartel

Image via Big Cartel

How would you like to build an online ecommerce store for free? Yes, Big Cartel lets you build your store for free.

This is one of the best ecommerce tools designed for artists and makers who desire to sell individual products online. They can have a dedicated online store for themselves where they can feel just a handful of products.

You can read its features to confirm if it's one of the best ecommerce tools for your business.

Features 

  • Simple navigation and regular prompts make Big Cartel highly user-friendly
  • It helps you create a stand-alone online store rather than a marketplace
  • Big Cartel pages are robust and fully optimized for Ecommerce SEO
  • Paid plans offer features like custom domain, inventory management, discount codes, and integration of Google Analytics

Pros 

  • One of the best ecommerce tools that allow you to build an ecommerce website and sell for free
  • It is a great choice for businesses starting up small
  • More powerful than Etsy but less complex than Shopify
  • Four different pricing plans based on the number of products you want to sell
  • Complete customization for paid plans

Cons 

  • Limited themes and basic customization option
  • Features lack depth for a full-fledged ecommerce store

Usability 

  • Big Cartel is extremely easy to use, allowing startups to create their online store for free.

Tool level 

  • Beginner

Pricing 

  • Up to 5 products: Free
  • Up to 50 products: $9.99 per month
  • Up to 500 products: $19.99 per month

Pro Tip: If you are an artist and have limited products to sell every month, you can opt for the free plan and upgrade later with an expanding product line.

7. WooCommerce

Image via WooCommerce

WooCommerce is one of the best ecommerce tools that allows you to easily create an online store.

The WordPress plugin gives you all the features you need to run a successful online store, including a shopping cart, product catalog, order management, and more.

Let’s see how it compares to the best ecommerce tools we have listed.

Features

  • Customizable shopping cart and industry-specific themes
  • Tools to track sales, customers, inventory, and more
  • Integrated payment gateways options to accept bank transfers, Google Pay, PayPal, major credit cards, and cash on delivery
  • Automated live shipping rates, tax calculations, and label printing options
  • Extensions to enhance online store functionality and features

Pros 

  • One of the best ecommerce tools to sell all types of products
  • Excellent customization options
  • Powerful integrations

Cons 

  • Limited to WordPress users
  • Technical capabilities required to customize templates

Usability 

  • While setting up requires time and technical know-how, resources are available for new users.

Tool level 

  • Intermediate/Expert

Pricing 

WooCommerce basic themes, extensions, and plugins are free. However, you’ll need to pay for hosting, domain, professional themes, and advanced extension bundles.

  • Storefront Extensions Bundle: $69 per year
  • Storefront Powerpack: $59  per year

Pro Tip: You can avoid paying hefty transaction fees by opting for WooCommerce Payments, which has no monthly fees and a low transaction fee.

8. Wix

Image via Wix

Why is Wix included in the list of the best ecommerce tools?

Because it lets you create an online store to sell products or services. That’s not all, it has all that you would expect from the best ecommerce tools. This includes a drag-and-drop editor, product and shipping management, and built-in payments.

Check out its features to see if they are at par with those offered by the best ecommerce tools.

Features 

  • Over 500 online templates to create your ecommerce website
  • Business Name Generator and Wix Logo Maker help create a branded store
  • Option to offer 50,000 products and subscriptions
  • Marketing tools to boost SEO and drive traffic to your ecommerce store

Pros 

  • Rich insights and reports on ecommerce store’s performance
  • Smart business automations
  • Robust marketing tool integrations
  • Multi-channel selling

Cons

  • No alerts on stock running low
  • Loading speed is not optimal for large storefronts

Usability 

  • Wix is extremely beginner friendly and is easy to use.

Tool level

  • Beginner

Pricing 

  • Business Basic: $23 per month
  • Business Unlimited: $27 per month
  • Business VIP: $49 per month

Pro Tip: You can sell your products on Amazon, eBay, Facebook, Instagram and Google Shopping right from WooCommerce.

9. Zen Cart

Image via Zen Cart

Zen Cart is a free, open source ecommerce platform with an aim to put the merchants’ needs first.

It belongs to the category of the best ecommerce tools thanks to its flexibility and a ‘no frills’ approach.

Take a closer look at its features before confirming if it's one of the best ecommerce tools for your business.

Features

  • Customizable software with templates and plugins
  • Supports customer communication, emails, and marketing functions
  • Shipping and sales tax calculators
  • Built-in payment gateways allow you to start accepting popular payment modes
  • Ability to sort products into various categories and input the stock levels

Pros

  • Supports multiple currencies and products
  • Bulk product adding feature
  • Open source software that is completely free
  • Built-in marketing tools

Cons

  • The dashboard’s UI needs improvement
  • Limited reporting feature

Usability 

  • Zen Cart is not among the best ecommerce tools that are beginner-friendly.

Tool level 

  • Intermediate/Expert

Pricing

  • Free

Pro Tip: Create special offers and coupons to entice your online shoppers.

10. Volusion

Image via Volusion

Volusion is one of the best ecommerce tools to grow your online store.

Why so?

It offers a wide range of features, is fully customizable, and is user-friendly.

These are some of the features you would expect the best ecommerce tools to offer. Right?

Whether you're just getting started with online selling or you're looking for a more powerful platform to scale your business, Volusion has everything you need.

Let’s see if it is indeed one of the best ecommerce tools for your online store.

Features 

  • Responsive and customizable themes adapt to all devices
  • Product category tools to upload images, add categories and subcategories, edit display, and manage SEO
  • Slideshow feature to highlight products and categories on the homepage
  • Drag & drop blocks to create content for social media, videos, image galleries, and testimonials
  • Handle title tags, meta descriptions, URLs, etc. from one place to improve your searchability and rankings.
  • Displays stock levels, product status, quantity verification, etc

Pros 

  • Complete product display customization
  • One of the best ecommerce tools with comprehensive features
  • Drag and drop builder streamlines storefront design
  • Easily integrates with third-party plugins and ecommerce sites
  • Cross-browser compatibility

Cons 

  • Analytics and reporting capabilities need improvement
  • Unlike the best ecommerce tools such as Shopify, Volusion does not have an integrated content management feature

Usability 

  • One of the reasons why Volusion is in this list of the best ecommerce tools is its ease of use.

Tool level 

  • Beginner

Pricing

  • Persona: $35 per month
  • Professional: $79 per month
  • Business: $299 per month
  • Prime: Custom pricing

Pro Tip: Send promotions, offers, and post-order mails by integrating Volusion with Mailchimp.

11. Ecomdash

Image via Ecomdash

What would you want from the best ecommerce tools? Dropshipping automation, inventory management tools, reporting capabilities, and more.

Ecomdash serves all of these features on a platter.

If you want more proof that it is at par with the best ecommerce tools, read on.

Features 

  • Over 30 predesigned elements and drag-and-drop tools to build a custom storefront
  • Its inventory management solution lets you sync product quantities across sales platforms
  • Track bundled items and individual components and get real-time inventory updates
  • Automate dropshipping, sync product data and shipment tracking for multiple suppliers
  • The shipping feature streamlines order delivery by helping you manage multiple carriers and consolidating shipping tasks

Pros 

  • The multichannel ecommerce platform enables sales through a wide range of platforms
  • Dropshipping automation enables routing of orders to the right suppliers and update product and shipment information
  • Seamless inventory and order management
  • Granular sales insights with the reporting system
  • Shipping software boosts efficiency by helping you create shipping labels, pick lists, etc.

Cons 

  • File exporting and page loading can be slow at times
  • Customer service is not the best in the industry

Usability 

  • Given the immense capabilities of EcomDash, there is a steep learning curve involved for new users.

Tool level

  • Intermediate/Expert

Pricing 

The pricing is categorized based on the monthly order volume:

  • Up to 100 orders: $20 per month
  • Up to 500 orders: $60 per month
  • Up to 2000 orders: $140 per month
  • Up to 10,000 orders: $280 per month
  • More than 10,000 orders: Custom pricing

Pro Tip: Leverage EcomDash’s inventory reports to calculate how often you should reorder new products

12. Veeqo

Image via Veeqo

Barcode scanning? Check. Automations? Check. Advanced shipping management tools? Check.

Ticking all the right boxes as other best ecommerce tools listed here, Veeqo offers a comprehensive solution for merchants.

It is, in fact, one of the best ecommerce tools you can use to be more efficient when it comes to your online store sales.

Let’s take a closer look at its features.

Features 

  • Over 21 integrations help you track orders from multiple sales channels
  • Automated inventory sync across channels and warehouses
  • Order management tools including returns, wholesale orders, and digital picking
  • Insights on a wide range of ecommerce activities including picker performance, multichannel sales, inventory, etc.
  • Integrated shipping features including bulk label printing, branded invoices, and automated shipping workflow

Pros 

  • One of the best ecommerce tools in terms of inventory management and forecasting
  • Live parcel tracking and bulk printing of shipping labels
  • Granular sales reports and complete audit trails
  • Add on barcode scanner for digital shipping

Cons 

  • Return labels are not automatically sent through email to customers
  • Integration with XERO needs improvement

Usability 

  • A user-friendly interface adds to Veeqo’s ease of use.

Tool level 

  • Beginner

Pricing 

  • Accelerator: Approx $177.82 (£150) per month*
  • High Growth: Approx $231 (£195) per month
  • Premium: Approx $296 (£250) per month

*Exchange rate: £1 = $1.19

Pro Tip: If you have repetitive shipping tasks, you can automate them with Veeqo and track every delivery.

13. Zoho Inventory Management

Image via Zoho

How would you like to build an online ecommerce store for free? Yes, Big Cartel lets you build your store for free.

This is an ecommerce platform designed for artists and makers who desire to sell individual products online. They can have a dedicated online store for themselves where they can feel just a handful of products.

Features

  • Supports multi-channel inventory management
  • Integrates with shipment tracking tools and platforms such as eBay, Etsy, and Amazon
  • Order management system enables both online and offline order management with purchase orders and drop shipments
  • Batch and serial number tracking feature to monitor inventory
  • Warehouse management tools including managing inter-warehouse transfers, checking stock level, and generating reports for individual warehouses

Pros 

  • Useful integrations with the Zoho software suite and shipping tools
  • Streamlines inventory management and tracking across warehouses
  • Automatically updates inventory each time a sale happens
  • Automates the entire sales process right from printing labels, shipping, sending invoices, tracking the delivery, etc.

Cons

  • The price points can be steep for small businesses
  • Migrating from another ecommerce platform can be a challenge

Usability

  • Easy to use

Tool level 

  • Beginner

Pricing

  • Free: Up to 50 orders per month
  • Standard: Approx $59.48 (€59) per month*
  • Professional: Approx $99.80 (€99) per month
  • Premium: Approx $160.28 (€159) per month
  • Elite: Approx $395.16 (€239) per month

*Exchange rate: €1 = $ 1.01

Pro Tip: Leverage the Zoho Books integration to manage your sales accounts, taxes, and banking tasks.

14. Spocket

Image via Spocket

Are you considering collaborating with the best dropshipping suppliers for your ecommerce store?

For those looking for a reliable dropshipping platform to help run their ecommerce business, Spocket is a great option.

As one of the best ecommerce tools for dropshippers, it allows you to connect to a network of verified suppliers and access a wide range of products at competitive prices.

Let’s see how it compares with the best ecommerce tools listed here.

Features

  • Spocket integrates with the best ecommerce tools and platforms including Shopify, Wix, BigCommerce, etc.
  • The platform helps you find reliable dropshipping suppliers across Europe and the US.
  • Customize multiple aspects of imported products such as images, tags, titles, and shipping costs.
  • Allows you to order product samples with a few clicks from the dashboard.

Pros

  • As the leader among the best ecommerce tools, Spocket allows you to find original dropshipping suppliers.
  • Millions of products, suppliers, and heavy discounts on products
  • You can customize the products you import from other platforms

Cons

  • No free plan
  • The basic plan limits the number of products you can add

Usability 

  • Spocket has a neat layout and an easy to use interface

Tool level 

  • Beginner

Pricing

  • Pro: $24 per month
  • Empire: $57 per month
  • Unicorn: $79 per month

Pro Tip: Send your customers branded invoices with your business details, logo, and a personal thank you note.

15. Shipwire

Image via Shipwire

Looking for the best ecommerce tools that help you manage order fulfillment without worrying about storage, packing, and speed of shipping?

You can give Shipwire a try.

The powerful order fulfillment platform helps businesses automate and streamline their shipping process. It is one of the best ecommerce tools to use to easily manage inventory, track orders, and ship products to customers all over the world.

Check out its features, pros, and cons to make an informed decision.

Features

  • Connects with multiple ecommerce platforms
  • Centralized dashboard to access shipping information, gain supply chain visibility, and visualize transactions
  • Manage inventory levels, return shipping, and dropshipping
  • Shipwire’s order management technology routes each order to the optimal carrier and fulfillment location
  • Streamline work orders and workflow on your ecommerce platform
  • Automated data analysis and reporting

Pros 

  • Enables multi-channel sales and inventory management
  • The software instantly routes orders to optimize transit times
  • Picking, packaging, and delivery support

Cons 

  • Rerouting packages is a challenge
  • Long term inventory storage fee can be expensive

Usability

  • Easy to use

Tool level

  • Beginner

Pricing 

  • Contact the sales team for pricing information.

Pro Tip: Set thresholds on inventory levels to receive alerts when the stock levels are low.

FAQs

Q1. Why is a website necessary for an ecommerce business?

A. Customers today prefer shopping online using their mobile devices. The global number of digital buyers in 2021 is expected to be around 2.14 billion.

Having an impressive website for your ecommerce website will help you reach out to this customer base instantly. A website provides ease of shopping and instant accessibility.

Q2. What are the different types of ecommerce businesses?

A. Ecommerce businesses are predominantly categorized on the basis of business transactions.

The 4 major types are:

  • Business to Business (B2B)
  • Business to Customer (B2C)
  • Customer to Business (C2B)
  • Customer to Customer (C2C)

Q3. How to create an impressive ecommerce website?

A. The important steps to building an impressive ecommerce store are:

  • Purchase a domain name
  • Select the appropriate ecommerce hosting platform
  • Select a theme that is impressive and user friendly
  • Select a payment gateway
  • Finalize on the kind of ecommerce logistics you prefer
  • Secure your website using SSL and opt for backup services
  • Test and take your website live

Q4. What is SaaS?

A. Software as a service or SaaS, in short, is a software distribution model. A cloud provider hosts applications over the internet as a service and makes them available for end-users. As a business owner, you have the ease of accessing the server without actually owning or maintaining the software.

The best ecommerce tools that we have listed above are some of the most rounded examples for SaaS.

Q5. What are tools used for ecommerce stores?

A. Here are some of the best ecommerce tools most commonly used:

  • Ecommerce hosting platform
  • Digital payment gateway
  • Email marketing platforms
  • Dropshipping integrations
  • Shipping and tracking solutions
  • Customer relation management software

Q6. Which ecommerce software is best?

A. Many are in the competition to be the best ecommerce tools in the market. However, Shopify has emerged as one of the best ecommerce tools for businesses of all sizes. The unending list of features makes it a clear leader.

Bigcommerce on the other hand is the top choice for purely online businesses. Its robust design and customer engagement features position it as an overall best tool.

The Best Ecommerce Tools: Which One Should You Pick?

There you have it, the 15 best ecommerce tools every aspiring ecommerce business owner should consider.

Which of these tools suits your business model the best is based on several aspects – the size of your business, application of tools and not to mention, the money you are willing to spend.

Once you are sure of how precisely you want such tools to be a part of your business growth, go ahead and give these best ecommerce tools a try.

Remember, they do have free versions!

Don’t forget to share your feedback and experience in the comments section below.

Gaurav Sharma

Gaurav Sharma is the Founder and CEO of Attrock, a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years | 10X leads | 2.8X conversions | 300K organic monthly traffic | 5K keywords on page 1. He also contributes to top publications like HuffPost, Adweek, Business2Community, TechCrunch, and more.

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