Influencer Marketing

18 Influencer Marketing Platforms That You Should Check Out in 2022

Not sure which are the best influencer marketing platforms for your business? With the number of options available out there, you’re likely to get confused.

It’s a common dilemma, especially among businesses who are trying influencer marketing for the first time.

In this situation, here is a golden rule you should follow — Compare key features and pricing plans of the shortlisted influencer marketing platforms. While doing that, you should also be clear on what your requirements and budget are.

To make the research process easier for you, let’s discuss the pros, cons, key features, and pricing plans of some of the best influencer marketing platforms out there.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

18 Influencer Marketing Platforms That You Should Check Out in 2022

From helping you find the right influencers to coordinating with them and managing influencer campaigns, these platforms can help you do it all. Of course, each influencer marketing platform has unique ways of offering these features.

Let’s take a look at what some of the best influencer marketing platforms have to offer:

1. GRIN

GRIN is one of the well-known influencer marketing platforms that is specifically focused on helping Direct-to-Consumer (D2C) brands. They aim to help brands build authentic relationships with influencers while eliminating all the middlemen involved in the influencer marketing process.

Key Features

  • Collaborate easily with specialized tools
  • Discover influencer profiles
  • Get access to advanced reporting and analytics
  • Ability to manage campaign content effectively

Pros

  • Has an intuitive interface
  • Offers multiple integrations
  • Tracking and processing payments are smooth

Cons

  • Unlike most influencer marketing platforms, GRIN has fewer influencer profiles for TikTok influencer marketing campaigns.

Pricing Plans

  • Get in touch with their sales team to know more about their pricing plans.

Image via GRIN

2. Aspire

This is one of the influencer marketing platforms you need to build and scale your marketing campaigns easily. With robust contracting capabilities and detailed analytics, Aspire wants to make it easy for brands to manage their influencer relationships.

What other features does Aspire have to qualify as one of the best influencer marketing platforms? Let’s find out.

Key Features

  • Gives access to a huge database of influencer profiles
  • Makes it easy to create landing pages easily to receive inbound proposals
  • Enables you to whitelist influencer accounts
  • Get analytics through a special ROI dashboard

Pros

  • Makes it easy to manage influencer conversations
  • Provides responsive customer support
  • Offers a rich library of educational resources
  • Provides multiple integrations

Cons

  • Aspire has limited filtering options for influencer search.

Pricing Plans

  • Get in touch with their sales team to know more about their pricing plans.

Image via Aspire

3. Fourstarzz Media

From startups to SMEs, Fourstarzz Media has them all as their clientele. On their influencer marketing platform, the majority of influencer profiles are from the B2C space.

However, unlike most influencer marketing platforms, Fourstarzz Media has some B2B influencer profiles as well.

Key Features

  • Has a large database of profiles across five social media channels
  • Offers 19 filtering options to find the right influencer
  • Provides the ability to create influencer lists for easy campaign management
  • Allows you to track your campaigns from contracting to campaign analytics

Pros

  • Is very easy-to-use
  • Makes it easy to compare multiple influencer profiles
  • Monitor influencer profiles regularly and remove flagged profiles

Cons

  • Unlike most influencer marketing platforms, Fourstarzz Media doesn’t offer multiple options for pricing plans.

Pricing Plans

  • $59/month

Image via Fourstarzz Media

4. Traackr

On their website, Traackr emphasizes that it takes a data-driven approach to influencer marketing. In fact, once you go through this list of influencer marketing platforms, you may find that most platforms combine big data and AI to streamline influencer marketing.

Essentially, it is like a CRM software program that also provides access to analytics. Like other popular influencer marketing platforms, Traackr offers detailed analytics that can help you make smart business decisions.

Key Features

  • Makes it easy to discover influencers across niches
  • Provides advanced filtering options
  • Offers specialized workflow tools for campaign management
  • Enables you to track campaign performance via detailed analytics

Pros

  • Easy to use platform
  • Has comprehensive plans for onboarding
  • Offers rich educational resources

Cons

  • Occasional slow loading times.

Pricing Plans

  • Get in touch with their sales team to know more about their pricing plans.

Image via Traackr

5. #paid

Like most top-rated influencer marketing platforms, #paid will match creators with brands based on their campaign brief. They aim to make the entire influencer marketing process more streamlined in such a way that the entire campaign can be finalized over texts and emails without too much back and forth.

Check out what else makes this one of the best influencer marketing platforms.

Key Features

  • Enables you to get matched automatically with influencers via the Handraise feature
  • Provides automatic reminders when content is ready to get approved
  • Makes it possible to preview and schedule content before publishing
  • Allows you to create ad sets
  • Gives a comprehensive overview of campaign analytics

Pros

  • Makes it easy to communicate campaign deliverables
  • Provides great customer support
  • Saves time on influencer search as profiles are matched automatically

Cons

  • This is one of the influencer marketing platforms with a dashboard that may seem confusing, especially for first-time users.

Pricing Plans

  • Essentials Plan: $269/month
  • Grow Plan: $539/month
  • Advanced Plan: $809/month
  • Enterprise Plan: $2499/month

Image via #paid

6. CreatorIQ

This is one of the influencer marketing platforms that specifically caters to enterprises. In fact, this is clearly mentioned on the CreatorIQ website.

Along with features to optimize influencer campaigns, CreatorIQ also has options to detect follower fraud and inflated profile metrics.

Key Features

  • Provides a large database to discover and vet influencers
  • Has a robust Influencer CRM to manage campaigns effectively
  • Makes it possible to automate custom reporting
  • Enables you to track payments
  • Allows you to assess an influencer’s authenticity with “Integrity Quotient”

Pros

  • One of the influencer marketing platforms that are easy to use
  • Provides the ability to check influencer authenticity
  • Has multiple API integrations

Cons

  • The platform may not be useful for smaller businesses.

Pricing Plans

  • Get in touch with their sales team to learn more about the pricing details.

Image via CreatorIQ

7. Influencity

Looking for AI-powered influencer marketing platforms? Influencity is designed to save time on managing influencer campaigns. With more than 60 functionalities that can adjust to your workflows, Influencity promises a smooth end-to-end influencer campaign management experience.

As always, take a closer look at the features of influencer marketing platforms such as Influencity before making an investment decision.

Key Features

  • Gives you access to a large influencer database
  • Has multiple filtering criteria
  • Provides you the ability to spot fake influencers
  • Offers detailed campaign overview
  • Shows detailed analytics

Pros

  • Gives you the ability to do a lookalike search
  • Provides detailed information on influencer profiles
  • Ability to add additional services to paid plans (on special request)

Cons

  • Unlike most influencer marketing platforms in this list, Influencity provides a limited amount of searches in its lower-tier plans.

Pricing Plans

  • Starter Plan: $48/month
  • Basic Plan: $98/month
  • Professional Plan: $298/month
  • Business Plan: $698/month

Image via Influencity

8. Captiv8

On their website, Captiv8 mentions that they are the only influencer marketing platform to have first-party creator authentication. This means this is one of the influencer marketing platforms you need to get a better understanding of influencers to assess if they are the right fit for your campaign.

What else makes us include Captiv8 in this list of the best influencer marketing platforms?

Read on.

Key Features

  • Gives you the ability to discover influencer profiles
  • Offers the option to search captions, bios, and images
  • Has a social CRM for better campaign coordination
  • Offers the ability to predict views, impressions, growth, and more for each influencer
  • Provides the ability to manage campaigns and check analytics

Pros

  • Provides options for fraud detection and audience scoring
  • Great customer support
  • Has multiple micro-influencer profiles

Cons

  • Captiv8 has a lot of insights but some of them may not be apparent to first-time users. You may need to contact customer support to learn them.

Pricing Plans

  • Please get in touch with their sales team to find out more about pricing plans.

Image via Captiv8

9. Tagger

Tagger is among the influencer marketing platforms that can also act as a social media listening tool.

With a strong emphasis on data, Tagger makes it possible for you to measure and benchmark engagement on social media and uncover new insights.

Before investing in any of the influencer marketing platforms listed here, exploring the features, pros, and cons is a must.

So, let’s get started.

Key Features

  • Provides access to a large database of global influencer profiles
  • Gives you the ability to activate campaigns and manage contracts
  • Offers the option to white-label messages
  • Allows you to create customizable campaign reports

Pros

  • Enables you to understand influencer psychographics
  • Have GDPR and CCPA compliance
  • Gives you the ability to analyze and benchmark social conversations
  • This is one of the influencer marketing platforms that make it easy to compare competitors

Cons

  • Tagger has some bugs that move widgets on their own in customizable reports if you don't lock them.

Pricing Plans

  • Please get in touch with their sales team for more information about their pricing plans.

Image via Tagger

10. Klear

Klear is one of the leading influencer marketing platforms that provides users with the tools they need to connect with influencers, track their performance, and measure their ROI.

In addition to a searchable database of over 1 million influencers, Klear offers powerful features that can help businesses reach their target audiences through influencer marketing.

Using sophisticated influencer search engines powered by AI technology, Klear delivers deep analytics and insights into your influencers, and their audiences.

After all, these are the features you would expect from cutting edge influencer marketing platforms.

Let’s delve deeper into Klear’s powerful features to help you determine if this is one of the influencer marketing platforms you should shortlist for your business.

Key Features

  • The ability to filter influencers by location, influence level, price range, hashtag, and 60,000+ topic categories
  • AI-powered Klear Influencer Score quantifies influence level on a 0 to 100 scale
  • A suite of tools for tracking influencer performance, including social media analytics
  • A reporting interface to see the ROI of influencer campaigns
  • 360° view of influencers’ audience demographics segmented by location, interest, gender, and age
  • Manage influencer communication with Klear Connect

Pros

  • 360-degree view of influencers and their audiences
  • Powerful filtering capabilities to help identify influencers
  • Data-based insights into influencer performance
  • Granular ROI measurement

Cons

  • Re-authentication of influencers can be difficult.

Pricing Plans

  • Contact the sales team for pricing information.

Image via Klear

11. Upfluence

What are you expecting from the best influencer marketing platforms? Influencer analytics and campaign management to easy influencer payments, Upfluence has it all.

It fits into the category of the best influencer marketing platforms because of the rich insights it provides to help you track influencers performance, their top performing posts, and audience demographics.

Like other leading influencer marketing platforms, Upfluence gives you a range of tools to discover and connect with influencers, create content, and measure campaign ROI.

What else does Upfluence has in store for you? Let’s take a look.

Key Features

  • Big data and AI-powered tools to discover influencers
  • Advanced filters to help you find the perfect influencers based on social platform, keyword, engagement rates, demographics, audience size, and more
  • Detailed influencer profiles with information on followers, engagement rate, topic expertise, and more
  • Campaign management tools to help you run influencer marketing programs at scale
  • Reporting tools to track the performance of your campaigns
  • Product seeding feature to help you control which products are sold on different platforms

Pros

  • Advanced search and filtering options
  • Massive influencer database
  • Influencer relationship management tools
  • Content creation tools
  • A robust reporting and analytics platform

Cons

  • Unlike most influencer marketing platforms we have listed, Upfluence does not offer audience analysis other than basic demographics.

Pricing Plans

  • Contact the sales team for more information about their pricing plans.

Image via Upfluence

12. Neoreach

If you're looking for advanced influencer marketing platforms that can help you easily find and work with social media influencers, Neoreach is a great option for you.

After all, from Fortune 500 companies to global brands, top businesses trust Neoreach to run successful campaigns.

As one of the smart influencer marketing platforms, Neoreach provides users with access to a large network of social media influencers. The platform also offers a variety of features to help users easily find, contact, and work with influencers.

You can get a plethora of data including target audience demographics, competitor spending, and much more to design campaigns that deliver solid results.

The best part is that apart from offering one of the best influencer marketing platforms, the company provides managed services as well. You can rely on Neoreach to run your entire influencer marketing programs from start to finish.

As always, before you invest in influencer marketing platforms like Neoreach, it’s important to take a closer look at the features, pros, and cons.

So, let’s get started.

Key Features

  • Search and filtering tools to help users find the right influencers for their campaigns
  • A contact management system to help users stay organized and track their interactions with influencers
  • A campaign management system to help users track the performance of their influencer campaigns
  • View metrics on specific influencer, per post engagement and overall campaign ROI
  • REST API gives 400+ datasets including influencer growth, target audience demographics, competitor spending, pricing and market data

Pros

  • 40+ filters to discover the most suitable influencers
  • Ability to automate your campaigns
  • Influencer segmentation
  • Campaign automation
  • Fraud detection

Cons

  • While Neoreach has some amazing features, it does not cater to smaller brands or teams.

Pricing Plans

  • Please contact the sales team for more information about their pricing plans.

Image via Neoreach

13. Post For Rent

Post for Rent is one of the influencer marketing platforms designed to accommodate brands of all sizes, apart from giving plenty of space to talent managers and agencies.

Instead of being a typical marketplace, Post For Rent emerges as an ecosystem connecting the various elements of the influencer marketing landscape.

You can choose the DIY option or outsource the entire influencer marketing campaign to Post For Rent.

If you are taking the DIY route, Post For Rent gives you all the tools you need like most other influencer marketing platforms listed here.

What’s more, as one of the most flexible influencer marketing platforms, Post For Rent caters to small,medium and large businesses.

Check out the features that make Post For Rent one of the viable influencer marketing platforms.

Key Features

  • NEXT Business Manager helps track performance
  • Multiple contract templates to onboard influencers
  • Discover local and global influencers who align with your brand’s goals
  • Detailed analytics on influencers and their audience
  • Comprehensive campaign management tools
  • An influencer app to help influencers manage brand collaborations
  • Expert consultation from Post For Rent’s in-house experts to fine tune influencer marketing strategy

Pros

  • Content library to create and manage posts
  • Advanced filters and profile analytics to discover the best influencers
  • One-click campaign and influencer performance reports
  • Easy to manage multiple campaigns

Cons

  • The price points can be expensive for smaller teams.

Pricing Plans

Unlike popular influencer marketing platforms, Post For Rent offers à la carte plans and pricing. You can opt for the free public campaign manager while NEXT has three different pricing plans.

À la carte pricing

  • Public Campaign Manager: Free
  • Influencer search: $5 per profile analysis

NEXT Business Manager

  • Starter: $299/ month
  • Professional: $890/month
  • Enterprise: $1590 per user per month

Image via Post For Rent

14. Julius with HYPR

Since its inception, Julius has evolved from a simple influencer discovery engine to one of the most comprehensive influencer marketing platforms.

With over 2,000,000 influencers in its database, Julius provides users with extensive data about each influencer and their followers. This wealth of information allows users to effectively identify and target influencers that are the best fit for their marketing goals.

What really sets Julius apart from most influencer marketing platforms is that their team vets every influencer’s profile before they go live, instead of relying only on AI. This means brands can work with the most suitable influencers who are aligned with their business goals.

Check out the other features of Julius.

Key Features

  • Search for influencers using hashtags, keywords, and other granular search critiera
  • Segment your influencers’ audience by demographics, location, interests, and more for precision targeting
  • Social listening tool to understand past posts and brand relationships of influencers
  • Unified platform to streamline workflow and campaigns
  • Detailed analytics and white-label reports

Pros

  • Social media monitoring tools
  • Influencer comparison feature
  • Campaign automation tools
  • Generate custom reports
  • Granular audience analysis

Cons

  • The platform’s messaging feature is rudimentary.

Pricing Plans

  • Contact the sales team for pricing information.

Image via Julius with HYPR

15. Humanz

One of the attributes popular influencer marketing platforms share is the use of AI to streamline influencer discovery, campaign management, and analysis. Humanz is no exception to this.

Although it has been around for only a few years, Humanz has grown to become one of the preferred influencer marketing platforms for big brands. The platform also enables influencers to register, thereby expanding the pool of influencers.

With a massive database of influencers and a unified platform, Humanz makes it easy for marketers to manage content approval, influencer communication, and other influencer marketing tasks.

That’s not all. Humanz also qualifies as one of the best influencer marketing platforms on the basis of the accurate influencer insights it provides.

Convinced yet that this is one of the top influencer marketing platforms you need for your business?

Here’s a closer look at its features, pros, and cons to help you make the important decision.

Key Features

  • Proprietary AI to discover the strength and authenticity of the connections between influencers and their followers
  • Track real-time metrics through the Humanz funnel including real reach, clicks, views, and sales conversions
  • Simplified process to send, review, and approve content
  • Track historic individual influencer and post performance
  • Humanz Pixel integrates with popular e-commerce platforms

Pros

  • Valuable data and expansive database of influencers
  • Powerful tools to create, share, and use lists of influencers
  • The responsive and dynamic interface enriches user experience

Cons

  • This is not one of the suitable influencer marketing platforms for small businesses.

Pricing Plans

  • Contact the company for pricing information.

Image via Humanz

16. Mavrck

If you’re looking for influencer marketing platforms that offer a comprehensive range of tools to ace your campaigns, you can give Mavrck a try.

The cutting-edge platform provides a suite of features to support influencer marketing campaigns, including tools for campaign management, influencer discovery, and analytics.

You can rely on its campaign management tools to plan, execute, and track influencer marketing campaigns from start to finish.

Mavrck's influencer discovery tools help marketers identify and connect with relevant influencers for their campaigns. What’s more, Mavrck's analytics tools provide insights into campaign performance, including reach, engagement, and conversions.

You can make an informed decision once you take a look at the influencer marketing platform’s features.

Key Features

  • Mavrck Influencer Index and custom filters make it easy to search and find relevant influencers
  • Activate influencers on social media platforms including Twitter, Facebook, Instagram, YouTube, Twitch, and TikTok
  • Manage influencer discovery, contracts, communication, payments, and incentives from one single place.
  • Discover influencers from among your existing customers
  • Audience analytics based on over 20 psychographic and demographic criteria
  • Syndicate content to retail partner sites, ecommerce platforms, and brand sites

Pros

  • Advanced filters to find the right influencers
  • Analytics dashboard
  • Website plugin to recruit influencers
  • Seamless influencer tracking and management

Cons

  • Understanding and using the tool involves a learning curve in the initial stages, but responsive customer support makes up for this drawback.

Pricing Plans

  • Contact the company for pricing details.

Image via Mavrck

17. Find Your Influence

Whether you are a marketer or an agency looking to elevate your brand presence, you would want influencer marketing platforms that make it easy to find the right influencers.

Find Your Influence excels in this area. As one of the leading influencer marketing platforms, it offers multiple filters and a ‘Recommendation Engine’ to find the right influencers.

Even better, the platform helps you discover lookalike influencers in the same content genre and performance level.

How cool is that!

The platform also features a wide range of tools and resources to help you run successful influencer marketing campaigns including campaign management and robust analytics.

Read on to know about the features of this tool and compare it with other influencer marketing platforms.

Key Features

  • 25+ data points and Influencer Recommendation Engine streamline influencer search
  • Ability to track historical pricing, engagement rates and cost per engagement
  • Look-alike modeling to find similar influencers
  • Survey tool, messaging platform, offer negotiation, and content pre-approval tools
  • Exportable performance reports

Pros

  • Good selection of both in-network and external influencers
  • You can find look-alike influencers
  • Detail-oriented platform
  • Campaign planning and execution tools
  • Influencer Recommendation Engine

Cons

  • Unlike many other influencer marketing platforms, Find Your Influence does not offer psychographic data.

Pricing Plans

  • Exchange: $199/month
  • Essentials: $800/month
  • Professionals: $1500/month
  • Agency: Custom pricing

Image via Find Your Influence

18. Heepsy

If you are looking for influencer marketing platforms that make it easy to discover influencers and thoroughly do a background check of their profile, Heepsy is a great choice.

It also has various metrics on each influencer profile that help you gauge the trustworthiness of the specific influencer.

After all, these are the features you would expect from the best influencer marketing platforms.

Key Features

  • Provides filtering options based on location, audience, and category
  • Gives you the ability to create and export influencer lists
  • Offers the ability to reach out to influencers at scale
  • Shows cost estimates based on influencer audience

Pros

  • Has an intuitive interface
  • Provides concise background information for each influencer profile
  • Shows an authenticity score for influencers

Cons

  • Heepsy has a limited number of YouTube influencers on its influencer platform.

Pricing Plans

  • Free plan available with limited search results.
  • Starter Plan: $49/month
  • Business Plan: $169/month
  • Gold Plan: $269/month

Image via Heepsy

FAQs

Q1. Which platform is best for influencer marketing?

A. The best influencer marketing platform for your business will depend on what your requirements are. Factors like key features and budget can be major deciding factors.

Some of the top influencer marketing platforms include:

  • GRIN
  • Aspire
  • Traackr
  • #paid
  • CreatorIQ
  • Fourstarzz Media
  • Influencity
  • Captiv8
  • Tagger
  • Heepsy
  • Upfluence
  • Neoreach
  • Klear
  • Julius with HYPR
  • Humanz
  • Mavrck
  • Find Your Influence

Q2. What platforms do influencers use?

A. Influencers use multiple platforms to collaborate with brands, including GRIN, AspireIQ, Traackr, #paid, CreatorIQ, and others. Some of them even sign up with influencer marketing agencies.

Q3. What is an influencer marketing platform?

A. An influencer marketing platform can help you to manage all your activities related to influencer marketing campaigns. From influencer discovery to campaign analytics, you can do it all on influencer marketing platforms.

Q4. What are the benefits of influencer marketing?

A. There are multiple benefits of influencer marketing which include:

Q5. How do influencer marketing platforms work?

A. Influencer marketing platforms provide a space where brands and influencers can connect with each other. These platforms have databases of influencer profiles along with their key metrics that brands can check out.

Through them, brands can connect with relevant influencers and plan their marketing campaigns easily.

Q6. Which influencer marketing platforms offer the best ROI?

A. Influencer marketing platforms can only help you find the right influencers and collaborate with them. However, you are in charge of planning and executing your influencer marketing campaign. The ROI of your campaigns will depend on how well you.

Q7. How effective is influencer marketing?

A. Here are some statistics that can give you a better understanding of the effectiveness of influencer marketing:

  • For every $1 spent, businesses make $6.50 through influencer marketing.
  • 94% of marketers agree that influencer marketing is effective at driving sales.

Q8. What is the best influencer marketing platform for B2B marketing campaigns?

A. There is no singular answer to this question. The best influencer marketing platform for your B2B campaign will depend on your budget and overall requirements.

Q9. How do influencer marketing platforms make money?

A. Different influencer marketing platforms have different business models. One of the most common ways that they can make money is via their paid pricing plans. Some of them have separate plans for bloggers and businesses.

Q10. What are brands looking for when choosing an influencer marketing platform?

A. Typically, brands look at the following criteria while choosing an influencer marketing platform:

  • Key features
  • Process for vetting influencers
  • Pricing plans
  • Customer support

Conclusion

Through influencer marketing platforms, you can keep your campaigns more organized. Not just that, it can also help you save a lot of time and effort. After all, most of these platforms make it possible to access influencer profiles and analyze their key metrics at a glance.

We hope the information given in this post helps you pick the right influencer platform for your business.

Do you have any questions about any of the influencer marketing platforms mentioned here? Please feel free to mention them in the comments section.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

Gaurav Sharma

Gaurav Sharma is the Founder and CEO of Attrock, a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years | 10X leads | 2.8X conversions | 300K organic monthly traffic | 5K keywords on page 1. He also contributes to top publications like HuffPost, Adweek, Business2Community, TechCrunch, and more.

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