Digital Marketing

9 Email Marketing Tools Successful Brands Leverage

You’ve likely come across numerous email marketing tools claiming to offer you the best features your business will ever need for your campaigns.

Finding the best email marketing software then becomes a challenging task.

But it shouldn’t be, especially if you know what features your business considers crucial, requirements for your email marketing campaigns, and your budget.

With this information, you can comfortably pick one email marketing service among the many that can help you nurture relationships with your audience and drive returns.

And guess what?

Consumers love emails.

According to marketing projections, 4 in 5 people in the US will use email in 2021 at least once a month. Additionally, according to another study, they prefer to get communications from brands through email.

Image via SmarterHQ

However, the trick to getting into their inbox and not spam folder is knowing how to choose email marketing tools that fulfill your marketing goals. They should help you create strong connections, push subscribers to take action, and increase sales.

And in this post, we make it easy to choose one of the best email marketing tools by listing key features, pros, cons, and pricing plans.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

The Top Email Marketing Tools for Your Business

Why care about choosing the best email marketing tools?

Email marketing is affordable, and with the right email marketing tools, you can easily access analytics that help you improve campaigns for better results.

What’s more?

You can use these email marketing tools to nurture leads, increase traffic, build brand awareness, move customers along their journey, and so much more.

Most importantly, though, email marketing drives great returns on investment (ROI).

According to recent statistics, email returns an average ROI of $36 for every $1 marketers spend in the US.

Image via Litmus

So, are you now ready to discover the best in email marketing tools?

Let’s dive in.

1. HubSpot Email Marketing Tools

Image via HubSpot

HubSpot is among the top email marketing tools because it offers you everything to grow your business with email. It gives you access to a landing page builder, newsletter software, customer relationship management, a form builder, and so much more.

Integrating their CRM also enables you to track your emails, schedule messages, and log all audience interactions with your business. This then makes it easy to grow your email list and personalize messaging.

Key Features

  • All in one platform with marketing automation, SEO tools, social media tools, CRM, etc.
  • Easy contact management
  • Detailed analytics with the ability to A/B test different details in your email marketing campaigns
  • Landing pages optimized for different devices
  • A form builder to create sign-up forms optimized for one click
  • Personalization features to tailor messaging, offers, content, etc., depending on user information and behavior.
  • Integration with popular tools
  • Ad campaign tracking
  • Customizable pre-built templates

Pros 

  • Easy to use
  • Extensive resource library
  • All-in-one CRM, marketing, and sales features
  • Great customer support
  • Customizable templates
  • Numerous integrations
  • Standard and custom reports

Cons

  • Prices increase as your database grows
  • Most features like A/B testing and SEO tools are only available with paid versions.
  • Not suitable if you only need email marketing tools

Usability

  • Easy to use

Tool Level

  • Beginner/ Intermediate/ Expert

Pricing

  • Free version – $0
  • Starter plan – $50 per month
  • Professional – $890 per month
  • Enterprise – $3200 per month

2. Omnisend

Image via Omnisend

Omnisend is one of the email marketing tools that positions itself as an ecommerce platform. It offers tools that ecommerce businesses of all sizes, from startups, small businesses, and enterprises, can leverage.

But that’s not all.

It’s also among email marketing tools that easily facilitate lead generation, automation, and omnichannel marketing. Omnisend integrates seamlessly with ecommerce platforms, centralizes marketing efforts across various channels, and features pre-built automation workflows.

Key Features

  • Pre-built automation templates for transactional emails, welcome series, cart abandonment, etc.
  • Easy segmentation based on shopping behavior
  • Numerous email templates you can customize with their drag-and-drop editor
  • AI-driven insights, analytics, and segmentation
  • Customizable forms, landing pages, and pop-ups
  • Detailed automation and email campaign reports
  • Omnichannel features that integrate SMS, Facebook retargeting, Google retargeting, etc.
  • Native integrations with numerous ecommerce platforms

Pros

  • User-friendly dashboard
  • Saves time with the many automation tools
  • Mobile responsive templates
  • Easy to read analysis and reports
  • Numerous integrations

Cons

  • Not suitable if you are not an online store
  • Limited design options
  • Features like automation, pre-built workflows, and A/B testing are not available in the free plan

Usability

  • Easy to use

Tool Level

  • Beginner/ Intermediate/ Expert

Pricing

  • Free -$0
  • Standard plan – $16 per month
  • Pro plan – $99 per month
  • Enterprise plan – custom pricing

3. Moosend

Image via Moosend

As one of the email marketing tools, you can leverage, Moosend has robust automation workflows and a very user-friendly interface. It’s great for beginners and businesses that want to launch email campaigns without hassle.

It’s also one of the advanced email marketing tools that automate repetitive tasks, thus making it easy for marketers to focus on building audience relationships. You can use it to manage multiple email campaigns, design newsletters, and optimize your lead nurturing strategy.

Key Features

  • Drag-and-drop email editor to customize newsletters
  • Marketing automation tools with pre-built templates in different categories
  • Custom opt-in forms you can use to build email lists on social networks or websites.
  • Intuitive interface
  • A/B testing features
  • In-depth reports and actionable analytics
  • Numerous integrations
  • Drag-and-drop editor to create landing pages
  • Easy to use funnel builder

Pros

  • Powerful marketing automation workflows
  • Quick customer support
  • Free plan with many features
  • Easy to use interface
  • Numerous professional and simple templates

Cons

  • You need paid plans to access landing page features, priority support, and custom reporting
  • Fewer integrations compared to other plans
  • Basic sign-up forms

Usability

  • Easy to use

Tool Level

  • Beginner/ Intermediate/ Expert

Pricing

  • Free – $0
  • Pro Plan – $10
  • Enterprise Plan – a customized plan

4. Sendinblue

Image via Sendinblue

Sendinblue is one of the email marketing tools that allows you to send high-volume emails at an affordable price. It’s great for companies of all sizes and designed for accessibility.

This email marketing software enables you to create and optimize landing pages in minutes, communicate with customers easily via chat and retarget customers via Facebook.

Best of all?

Unlike other email marketing tools, Sendinblue offers a free plan that gives you access to features like SMS marketing, advanced segmentation, automation workflows, etc.

Key Features

  • Robust automation workflows
  • Easy to use interface
  • Social media tools to create Facebook retargeting ads
  • Customizable email designs
  • Targeted SMS to connect directly with customers
  • Drag-and-drop feature to build landing pages
  • In-depth reports and insights
  • Machine learning-powered feature that helps you send emails at the right time
  • A/B testing functionalities

Pros

  • Ease of use
  • Simple drag-and-drop email editor
  • Personalization features
  • Numerous templates
  • Workflow editor with robust marketing automation features
  • Google Analytics integration

Cons

  • Few integrations
  • Multiple users only available with paid plans
  • Limited emails with the free email marketing plan

Usability

  • Easy to use

Tool Level

  • Beginner/ Intermediate/ Expert

Pricing

  • Free – $0
  • Lite – $25 per month
  • Premium – $65 per month
  • Enterprise – Contact the team for a quote

5. Constant Contact

Image via Constant Contact

As one of the popular email marketing tools, Constant Contact is known for its attractive templates, numerous features, and versatility.

It’s an easy-to-use email marketing software and has all the basic features you need to automate your emails, set events, upload products, and increase sales to your online store.

Key Features

  • Numerous email templates you can customize
  • Numerous integrations
  • Smart email editor to customize emails that stand out
  • Basic automation features
  • Innovative ecommerce tools to help grow your online store
  • Easy email setup and template edit
  • Numerous niche products, including those that help you with social media, digital product selling, etc.
  • Comprehensive reporting with real-time tracking tools
  • Additional tools to manage live events, online surveys, coupons, donations, etc.

Pros

  • Great for managing registrations, tickets, events, invitations, etc.
  • Social media marketing and ad tools
  • Wide range of integrations
  • Great email deliverability
  • Responsive templates

Cons

  • Limited customization
  • Few tagging options, thus making it hard to personalize or automate
  • A/B testing capabilities are limited

Usability

  • Easy to use

Tool Level

  • Beginner/ Intermediate/ Expert

Pricing

  • Free for one month
  • Email – begins at $20 per month
  • Email Plus – starts at $45 per month

6. Campaign Monitor

Image via Campaign Monitor

Ease of use and numerous features to get your emails going distinguishes Campaign Monitor from other email marketing tools.

This email marketing service enables you to easily track customer journeys and access analytics with each pricing plan.

What’s more?

Campaign Monitor is intuitive, with numerous rich templates that help with lead generation and contact management. It’s also one of the email marketing tools available at a competitive price.

Key Features

  • Easy to use and well-organized navigation
  • Numerous professional and responsive templates
  • Great email building tool with drag-and-drop functionality
  • Robust segmentation and list management tools
  • Robust automation capabilities with the visual journey designer
  • Link Review Tool to flag broken hyperlinks in your emails
  • Analytics and actionable insights
  • Numerous integrations

Pros

  • Numerous templates
  • Flexible segmentation features
  • Numerous marketing automation features
  • Real-time reports
  • Ease of use

Cons

  • No builder for landing pages
  • No chat options
  • No free plan

Usability

  • Easy to use

Tool Level

  • Beginner/ Intermediate/ Expert

Pricing

  • Basic plan – $9 per month
  • Unlimited plan – $29 per month
  • Premier – $149 per month

7. EmailOctopus

Image via EmailOctopus

As one of the standout email marketing tools, EmailOctopus is suitable for businesses of different sizes.

Best of all?

EmailOctopus is affordable, cloud-hosted, and easy to use for different email marketing campaigns.

This email marketing software enables you to integrate forms, build drip email sequences, customize templates, and generate customized reports.

Key Features

  • Ease of use with a simple onboarding process
  • Real-time analytics few minutes after launching email campaigns
  • Numerous landing page templates and the ability to design original ones
  • Automated and easy to use email editor
  • Numerous integrations
  • Easy marketing automation
  • Email preview
  • Responsive and customizable email templates with an easy-to-use editor

Pros

  • Good customer support
  • Great deliverability
  • Ease of use
  • Fully automated setup
  • Transparent analytics

Cons

  • Limited segmentation
  • Limited form options
  • Lacks advanced ecommerce capabilities

Usability

  • Easy to use

Tool Level

  • Beginner/ Intermediate/ Expert

Pricing

  • Starter – Free
  • Pro – $24 per month

8. SendPulse

Image via SendPulse

SendPulse is one of the multichannel email marketing tools with features you need to run digital marketing campaigns through emails, SMS, chatbots, and more.

It’s a great email marketing platform for medium-sized and small businesses, including those who want more than a newsletter for their digital marketing campaigns.

Additionally, SendPulse makes it possible to send emails that reach audiences at the right time with in-depth analytics that can boost conversion rates.

Key Features

  • Intuitive and user-friendly interface
  • Combines channels including email, SMS, and chatbots
  • Professional email templates with a drag-and-drop editor
  • Automation 360 to help you send web push notifications, create SMS flows, etc.
  • Subscriber ratings to help you segment and send personalized messaging
  • A/B testing capabilities for different subject lines and body content
  • Easy integrations with CMS and CRM systems
  • Web push notifications
  • Advanced segmentation capabilities

Pros

  • A/B testing functionalities
  • Ease of use
  • Detailed analytics
  • SMS marketing
  • Simple email builder

Cons

  • Challenging interface
  • Limited email marketing features on free plan

Usability

  • Easy to use

Tool Level

  • Beginner/ Intermediate/ Expert

Pricing

  • Free
  • Standard – for up to 500 subscribers @ 8$ per month
  • Pro -for up to 500 subscribers @ $9.6 per month
  • Enterprise – for up to 500 subscribers @ $13.44 per month
  • VIP – Contact support for pricing.

9. Benchmark Email

Image via Benchmark Email

Benchmark Email offers guided workflows that can help you achieve your campaign goals. It’s one of those email marketing tools that's affordable and easy to use.

Additionally, Benchmark Email is among the email marketing tools with numerous integrations that make it easy to coordinate marketing campaigns on various platforms.

Key Features

  • Drag-and-drop email builder that’s easy to use
  • Wide choice of flexible templates that are mobile-responsive
  • Easy to navigate dashboard
  • Landing page builder with the ability to customize and brand your own.
  • In-depth analytics, including social media and geotracking reports
  • Advanced marketing automation features
  • Online survey templates
  • Customer tracking features
  • Extensive segmentation options

Pros

  • Ease of use
  • Ability to A/B test subject lines, sending times, etc
  • Landing page builder
  • Mobile optimized emails
  • Excellent customer service

Cons

  • Few email marketing features available with the free plan
  • Total price increases as your subscribers increase
  • Reported deliverability issues

Usability

  • Easy to use

Tool Level

  • Beginner/ Intermediate/ Expert

Pricing

  • Free – $0 per month
  • Pro – $15 per month
  • Enterprise – Call the team for prices

FAQs

Q1. What is the best email marketing tool?

A. Email marketing tools with the best features include:

  • HubSpot
  • Omnisend
  • Moosend
  • Sendinblue
  • Constant Contact
  • Campaign Monitor

For more of these email marketing software and their features, check out the post above.

Q2. What tools do you use for email marketing?

A. The best email marketing tools I’d recommend are:

  • HubSpot
  • Omnisend
  • Moosend
  • Sendinblue
  • Constant Contact
  • Benchmark Email

Q3. Is Email Marketing Easy?

A. Yes, it is.

If you build your email marketing strategy around concepts like segmentation, automation, optimization, personalization, and analytics, you can reach the right people and convince them to convert.

Q4. What are email marketing tools?

A. Email marketing tools are applications you leverage to create emails, test them, optimize, deliver personalized messages, and report.

Q5. How can I send 10000 emails?

A. Most free email marketing tools will not allow you to send that many emails at once. However, you can leverage a paid email marketing tool like Sendinblue to send them.

Q6. What are the best/top email marketing tools/platforms/software?

A. Some of the best email marketing software include:

  • HubSpot
  • Omnisend
  • Moosend
  • Sendinblue
  • Benchmark Email
  • EmailOctopus

Q7. How can I send bulk emails?

A. The most reliable way is through email marketing services. This way, you can personalize messages to your recipients while also preventing them from being marked as spam.

Q8. How can I send bulk emails for free?

A. You can send free bulk emails with email marketing tools like:

  • SendPulse: 15000 emails per month for up to 500 subscribers
  • Sendinblue: 300 emails a day

Q9. What is the best free tool for email marketing?

A. Free email marketing tools that deliver include:

  • HubSpot
  • Sender
  • Omnisend
  • SendPulse
  • Mailchimp

Q10. What is better than Mailchimp?

A. Mailchimp’s alternative email marketing platforms include:

  • Sendinblue
  • Constant Contact
  • Moosend
  • Campaign Monitor
  • HubSpot
  • SendPulse

Which of These Email Marketing Tools Will You Choose

With these email marketing tools, your business can scale campaigns that nurture leads, drive them to conversion, and build loyalty.

Fortunately, most of the email marketing tools we’ve listed above have a free plan you can leverage to test out features before committing.

And as a precaution, choose an email marketing platform with advanced features that help you fulfill email campaign goals at an affordable price.

What’s more?

The email marketing software should be easy to use with customizable features that help you design emails that suit your brand look.

Still having trouble identifying an email marketing platform that would suit your business needs. Comment below, and we can offer additional tips on choosing the best paid and free email marketing tools.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

Gaurav Sharma

Gaurav Sharma is the Founder and CEO of Attrock, a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years | 10X leads | 2.8X conversions | 300K organic monthly traffic | 5K keywords on page 1. He also contributes to top publications like HuffPost, Adweek, Business2Community, TechCrunch, and more.

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